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Combining the Power of UX-UI for Driving Better Business Value

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Combining the Power of UX-UI for Driving Better Business Value

User interface (UI) and user experience (UX) are the two most talked about technology terms. That is the primary reason why UI/UX designing service providers are in growing demand in today’s tech-savvy world.

So, what is UX and UI design?

  • User Experience or UX: Represents the user's overall experience with any application (mobile, desktop) that must be tailored to the target audience. User experience contains all the elements of user’s interaction with the application. It mainly focuses on wireframing an application and structuring all its components and elements appropriately to create the user flow. An effective user experience is a routine of increasing the trust and satisfaction of customers with the helping of improving usability, simplicity, and also the satisfaction imparted in the app and user interaction.
  • The User Interface or UI: UI on the other hand, is the process of improving the presentation and the interactivity of the web or mobile application. It includes individual screens, pages, subpages, buttons and other visual elements that help users to communicate with device or application. User Interface design is the designing process of websites, software applications and machines with the focal point of user’s interaction and experience. The main goal of UI is to make the user interface simple and well-organized.
  • Combining the UX & UI-

    Combining both UX and UI differ but when used correctly together form the basis of an excellent design. The UX/UI Design of the application improves the user experience and customer satisfaction that ultimately helps increase the number of users of the specific application. Companies can no longer ignore the importance of Customer Experience (CX) when building digital experiences. Now UX/UI Designers are stepping in to close the gap between user and creator. User Experience (UX) Designers tackle how the product feels, whereas User Interface (UI) Designers work on the actual layout of its elements. A good UI/UX designing service company always taking into consideration how value-driven their design is.

    Wireframe Tools for Mac UI/UX Design

  • Axure
  • Sketch
  • Mockplus
  • OmniGraffle
  • InDesign
  • Since designers have to deal with more complex UX issues to make their design more appealing to the targeted audience, choosing the right tool is the key. With the abundance of so many online prototyping tools, choosing the right one is not an easy task. Every tool is different from each other as it lacks or has a new feature to stand out from the rest.

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