Combining the Power of UX-UI for Driving Better Business Value
User interface (UI) and user experience (UX) are the two most talked about
technology terms. That is the primary reason why UI/UX designing service providers are in growing demand in today’s tech-savvy world.
So, what is UX and UI design?
User Experience or UX: Represents the user's overall experience with
any application (mobile, desktop) that must be tailored to the target
audience. User experience contains all the elements of user’s interaction
with the application. It mainly focuses on wireframing an application and
structuring all its components and elements appropriately to create the
user flow. An effective user experience is a routine of increasing the trust
and satisfaction of customers with the helping of improving usability,
simplicity, and also the satisfaction imparted in the app and user
The User Interface or UI: UI on the other hand, is the process of
improving the presentation and the interactivity of the web or mobile
application. It includes individual screens, pages, subpages, buttons and
other visual elements that help users to communicate with device or
application. User Interface design is the designing process of websites,
software applications and machines with the focal point of user’s
interaction and experience. The main goal of UI is to make the user interface simple and well-organized.
Combining the UX & UI-
Combining both UX and UI differ but when used correctly together form the
basis of an excellent design. The UX/UI Design of the application improves the
user experience and customer satisfaction that ultimately helps increase the
number of users of the specific application. Companies can no longer ignore
the importance of Customer Experience (CX) when building digital
experiences. Now UX/UI Designers are stepping in to close the gap between
user and creator. User Experience (UX) Designers tackle how the product feels,
whereas User Interface (UI) Designers work on the actual layout of its
elements. A good UI/UX designing service
company always taking into
consideration how value-driven their design is.
Wireframe Tools for Mac UI/UX Design
Since designers have to deal with more complex UX issues to make their
design more appealing to the targeted audience, choosing the right tool is the
key. With the abundance of so many online prototyping tools, choosing the
right one is not an easy task. Every tool is different from each other as it lacks
or has a new feature to stand out from the rest.